It starts out as a flake that consists of smoky Cyprian Latakia, select ripe Virginias, fragrant Orientals, and a bit of Burley to add even more body. Then the aged flakes are fully rubbed out and allowed to breathe for weeks. Then the tobacco is put back into a press and formed into a crumble cake. The second pressing helps to mellow the Latakia and deepen the other flavors for a truly harmonious result. This isn't a "lat-bomb" by any means. The balance of John Cotton's Double Pressed Latakia is just about perfect if you don't like getting bowled over with smokiness.